Words & Insights

In Harmony

I am a user-obsessed researcher who designs intuitive and accessible digital products for millions of Indians

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Let’s Connect

About Me

Hi there! My name is Tanaya Singh, and I am a Senior UX Researcher & Writer. I focus on studying user behavior to craft seamless and engaging experiences.

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Million Indian Customers

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About Me

My Recent

Projects

From user research, digital communication to classical music, welcome to my world of creating empathetic art forms

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View All Projects

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Educating Users about Gold Savings: A Usability Test Success Story

A framework and methodology to drive conversions at Jar by creating research-driven designs

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Making UX Accessible through a Vernacular Language Experience

An ethnographic study to understand the cultural significance of regional languages in digital products

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Empowering Small Indian Businesses through Content Design

Helping retailers on Meesho grow their business online through effective adverstisement

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Crafting UX for Washing Machines to cater to India's Socio-Economic Needs

Creating an experience to solve for Flipkart users based on their income, family structure and lifestyle aspirations.

My Experience

Moneyview
^{March '24 - Current}

Creating intuitive UX Content for credit, investment and money management products in order to enable financial independence amongst Indians.

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Jar
^{June '23 - Feb '24}

Leveraging India's most-loved asset, gold, as a savings product to help users grow their wealth over time through an inclusive and accessible vernacular language experience.

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Meesho
^{Nov '22 - April '23}

Helping small Indian businesses grow by designing a platform through which they can showcase their best catalogues and using advertising channels to garner customers.

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Rupeek
^{April '21 - Oct '22}

Creating a trustworthy gold loan app to help users get credit with flexible tenures, low interest rate and easy renewal policies through a fast and convenient doorstep service.

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Flipkart
^{July '17 - April '21}

Delivering joy to ever nook and corner of the country through an e-commerce platform which caters to budget as well and brand-conscious customers.

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Testimonials

Japan Doshi

Chief Product & Technology Officer, MakeO, Ex-Amazon

Tanaya is a highly energetic person with a lot of empathy and passion for customers. She brought content to life at Rupeek and influenced our user experience to bring in elements of user emotions critical for us to build trust with our customers. The content framework she built was fairly comprehensive. She also contributed heavily towards helping us build a better talent brand by re-designing our careers experience. Great person to have on any team if you are looking to build a best in class user experience.

Tebu Kurian

Design Lead
Flipkart

Tanaya is an incredible team player and her passion to commit to her craft is infectious. The amount of energy Tanaya brings to the team meetings and working sessions is unmatched. She gives her 100% for whatever projects she participates in and is always available when there is a problem. Her creative solutioning has led us to create many marketing campaigns which has given us tremendous results.

Siddhi Veera

UX Lead
Victoria's Secret & Co.

Tanaya is a passionate, talented and driven UX writer. Her work is marked by a deep understanding not only of user experience principles, but also of the business goals driving every design decision. She consistently delivers the highest quality work, thriving in fast-paced, collaborative environments.  Moreover, she is a smart, energetic individual who is always eager to take on new challenges and learn new skills. She is a great collaborator and always brings a positive attitude to any team they work with. Her energy and passion for her craft make her a true pleasure to work with.

Arkapravo Basak

Head of Design
Virgio

Tanaya is a very hardworking and dedicated experience designer. She has immense experience in working closely and collaborating with both design and business experts. She follows a customer-first policy and is great when it comes to conceptualising campaign and design ideas.
She takes a user-first approach and conducts thorough user research to back her design decisions. She is a highly driven person who constantly strives towards improving and excelling in her career.

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Beyond 9-5

Music Composition

Exploring the Intersections of Classical Music

Breaking traditional boundaries to create new forms of composition and performance

UX India Conference

Talk on the Evolution of Storytelling

The ways in which storytelling has shaped human behaviour over time

AEKYUM Design Mixer

Workshop to Create an Accessible Chatbot

Content strategy workshop to create an accessible chatbot