My Recent

Projects

I specialise in creating user-centered digital experiences through a combination of user research and UX content. In a separate realm, my work with classical music taps into its emotional depth and intricate structure, shaping performances and compositions.

Educating Users about Gold Savings: A Usability Test Success Story

A framework and methodology to drive conversions at Jar by creating research-driven designs

Making UX Accessible through a Vernacular Language Experience

An ethnographic study to understand the cultural significance of regional languages in digital products

Empowering Small Indian Businesses through Content Design

Helping retailers on Meesho grow their business online through effective adverstisement

Crafting UX for Washing Machines to cater to India's Socio-Economic Needs

Creating an experience to solve for Flipkart users based on their income, family structure and lifestyle aspirations.

Coke Studio as an Alternative Creation to Thrive for a New Identity

Understanding the history and political factors which shaped one of the world's most popular music platforms

Testimonials

Testimonial Qute

Tanaya always brings positivity in the team with her cheerful attitude. Her interpersonal skills and domain knowledge are exemplary. She is quick to come up with creative solutions for the product and is always eager and enthusiastic to deliver her best.It was a great learning experience for me to work with Tanaya in the same team

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Irfan Ali Sehorewala
Content Manager
JioSaavn
Testimonial Qute

It was a delight to work with Tanaya. She is extremely hardworking, helping and super helpful. Her ability to remain calm in chaos and her problem solving attitude are her biggest attributes. She is always so well researched before she approaches a topic and that adds so much value to the output. I am certain that her knack for learning and willingness to work hard will help her achieve anything. She is an asset any team would want to hold on to.

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Arpita Gupta
Design Lead
Flipkart
Testimonial Qute

Tanaya is one of the best people to work with. We together have collaborated on various projects related to user experience and user research, where Tanaya has been to be very collaborative, efficient and smart. Tanaya is one of the best storytellers that I have met and her presentations are worth looking forward to. Tanaya brings out joy and fun in every meetings and projects we did together. With her growth mindset, storytelling and communication skills, creativity, she is a person anyone would want in team.

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Vishnu Shenoy
Senior Product Designer
Jupiter
Testimonial Qute

Working with Tanaya was a pleasant learning experience. You laugh, learn, collaborate & grow together. Tanaya is a very detail orientated person, where she focuses on the intent, approach, outcome and how does her work easies users life. We have collaborated on various projects for activation, where we have explored and tested different narratives to gather the understanding of the user and their expectations. If you are looking for a collaborative and hard working professional, I would highly recommend Tanaya.

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Maitreyi Garg
Senior Product Designer
Jar