I specialise in creating user-centered digital experiences through a combination of user research and UX content. In a separate realm, my work with classical music taps into its emotional depth and intricate structure, shaping performances and compositions.
A framework and methodology to drive conversions at Jar by creating research-driven designs
An ethnographic study to understand the cultural significance of regional languages in digital products
Helping retailers on Meesho grow their business online through effective adverstisement
Creating an experience to solve for Flipkart users based on their income, family structure and lifestyle aspirations.
Understanding the history and political factors which shaped one of the world's most popular music platforms